Spotify is testing personalized entries in its curated playlists

Spotify is definitely no stranger to statistical analysis, pattern recognition and meaningful recommendations. In fact, the “Discover” algorithms are what most really value in the vast platform that does a surprisingly good job of introducing users to potentially interesting artist.

Leveraging that, Spotify is apparently experimenting with inserting personalized songs into its official playlists. A company spokesperson has confirmed that a test is being carried out on a limited number of users and on “mid-tier” playlists. Typically, these curated playlists tend to get updated by…

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